We were delighted when we received this lovely message from Pendragon Home Improvement Specialists who sell delightful double glazing. “I just wanted to drop a quick message to say THANK YOU. After our chat about SEO in Autumn I implemented some of the stuff that you suggested including daily updates to the website, I’ve seen a 40% increase in traffic & Google is now automatically checking my website for new content at least twice a week. THANK YOU” The company has an amazing range and really go out of their way to give a great service, but they need to be seen more. Adwords for their key services are expensive, and with many big players with much bigger budgets we suggested good old fashioned content. marketing. They are aiming at business from a core nucleus of their office so it makes sense to let customers, and Google, know this. Helping the spiders that read content online to know to keep visiting is just about feeding it. Do this enough and they will visit more. As a people business, word of mouth is exceptionally important so traditional leaflets in an area a business is working already. If a client is delighted with what you do they are happy to recommend, conversely do a bad job and they will sadly shout it very loudly. The service Pendragon give is brilliant and the workmanship speaks for itself so neighbours will often ask who did the work, giving them a heads up with a local leaflet drop when doing it stops them having to. Every part of your marketing requires quality content to make it memorable so find a theme or a style that is instantly identifiable as you. It’s amazing how long customers keep marketing that they think will come in handy. Pendragon loved the content marketing ideas we gave them to be found more often by the people who may be ready to buy now (we suggested 55 plus was a good starting point..) and very kindly left this review on LinkedIn Post navigation Spring forward and clear the cobwebs from your content marketing Local Business Marketing – Facebook Groups
